Privacy & Cookies Policy

Last updated: 29/08/2025

[Marketplace Name] (“we,” “our,” or “us”) is committed to protecting your privacy and handling your personal data in compliance with the General Data Protection Regulation (GDPR – EU Regulation 2016/679) and the Tunisian Data Protection Law (Loi organique n°2004-63 du 27 juillet 2004).

This Privacy & Cookies Policy explains how we collect, use, store, and safeguard your information when you use our beauty & health marketplace.

Data Controller

The data controller responsible for your personal data is:

Belle Me Up
📍 Address: 01 Rue Farbi Kalla Esseguira Sousse 4021, Tunisie
📧 Email: contact@bellemeup.com – commercial@bellemeup.com – sav@bellemeup.com
📞 Phone: +216 94 519633

We are registered with, and comply with the regulations of, the INPDP (Instance Nationale de Protection des Données Personnelles) in Tunisia.

Personal Data We Collect

We may collect the following categories of data:

Identity Data: name, date of birth, gender.
Contact Data: email address, phone number, postal address.
Account Data: login credentials, account preferences.
Transaction Data: purchase history, payments, delivery details.
Technical Data: IP address, browser type, device identifiers, and browsing behavior.
Cookies & Tracking Data: collected via cookies.

Lawful Basis for Processing (GDPR & Tunisian Law)

We process your personal data under the following legal bases:

Contractual necessity: to provide you with our marketplace services (orders, payments, deliveries).
Consent: for marketing emails, newsletters, and non-essential cookies.
Legitimate interests: to improve our services, prevent fraud, and ensure security.
Legal obligations: to comply with Tunisian and EU regulatory requirements.

How We Use Your Data

Your data may be used for:

Managing and processing orders, payments, and deliveries.
Providing customer support and account management.
Sending marketing communications (with your prior consent).
Improving website functionality, personalization, and security.
Complying with tax, legal, and regulatory obligations.

Data Sharing

We do not sell your personal data. We may share it with:

Service providers & processors: payment gateways, shipping providers, IT support.
Regulators & authorities: if required under Tunisian or EU law.
Business transfers: in the event of a merger, acquisition, or restructuring.

All third parties are required to respect the confidentiality and lawful processing of your data.

International Data Transfers

If your personal data is transferred outside Tunisia or the EU, we ensure appropriate safeguards (such as standard contractual clauses, adequacy decisions, or equivalent protections) in compliance with GDPR and Tunisian law.

Cookies & Tracking Technologies

We use cookies to optimize your browsing experience.

Strictly necessary cookies – required for login, checkout, and core functionality.
Analytics cookies – to analyze traffic and improve services.
Preference cookies – to remember your settings and preferences.
Advertising cookies – to deliver relevant ads and promotions.

👉 You can manage or disable cookies through your browser settings. Non-essential cookies are only activated with your consent.

Data Retention

We keep your personal data only as long as necessary to fulfill the purposes outlined here, unless a longer retention is required by law.

Customer accounts: stored while active.
Transaction data: retained for 3 years to comply with financial and tax laws.
Marketing consent: until you withdraw consent.

Your Rights (GDPR & Tunisian Law)

You have the following rights regarding your personal data:

Right of access – to obtain a copy of your data.
Right to rectification – to correct inaccurate information.
Right to erasure (right to be forgotten) – under lawful conditions.
Right to restrict processing – in certain circumstances.
Right to data portability – to receive your data in a structured, machine-readable format.
Right to object – to data processing for marketing or legitimate interests.
Right to withdraw consent – at any time for processing based on consent.
Right to lodge a complaint – with the INPDP (Tunisia) or an EU Data Protection Authority.

To exercise these rights, please contact us at: contact@bellemeup.com

Security

We implement technical, organizational, and physical safeguards to protect your personal data from unauthorized access, loss, or disclosure. However, no system is fully secure, and we cannot guarantee absolute protection.

Updates to This Policy

We may update this Privacy & Cookies Policy from time to time to reflect legal, regulatory, or business changes. Updates will be posted on this page with the new “last updated” date.

Contact Us

For any questions, concerns, or data rights requests, please contact:

Belle Me Up
📍 Address : 01 Rue Farbi Kalla Esseguira Sousse 4021, Tunisie
📧 Email : contact@bellemeup.com – commercial@bellemeup.com – sav@bellemeup.com
📞 Phone: +216 94 519633

Or you may contact the INPDP directly:
📍 11, Rue du LAC Windermere, Les Berges du Lac – Tunis, Tunisia